Wooley's - Idyllwild-Pine Cove, California

Weiting W.

If you’re visiting Idyllwild, Wooley's is a must-see gem! This charming gift shop is packed with adorable and unique finds that make it hard to leave empty-handed. From cute trinkets to memorable keepsakes, there’s something here to delight everyone.

But what truly makes Wooley's stand out are its special visitors—the Mayors of Idyllwild! Yes, the town’s golden retriever mayors often stop by the shop, and it’s the cutest thing ever. Watching them sit cutely in front of the store while people gather to snap photos is such a heartwarming experience. You can even pick up a calendar featuring the mayors, which is the perfect souvenir to remember this delightful spot.

The atmosphere is cozy and welcoming, and the staff are just as warm as the shop itself. They’re happy to help you find the perfect gift or share stories about the mayors.

Wooley's isn’t just a gift shop—it’s an experience. Whether you’re shopping for unique treasures or hoping to meet Idyllwild’s famous furry leaders, this spot is a true highlight of the town. I’ll definitely be back for more!

Megan K.

We went to a lot of souvenir shops on our trip and we think this is the best one! The shop owner is super friendly and has a beautiful smile. She made us feel very welcome. Great shirts, hats, jewelry, decor, magnets. High quality stuff as well as some more unique items. Really worth stopping by!

Kevin M.

In town for the weekend, this shop had a little bit of everything. Neat and tidy. The lady behind the counter was nice and let us know about the schedule to meet the mayor! Really cool experience. I picked up my stickers from here!

Rita F.

Cute little hat store, lots of things to choose from. The prices aren't to bad and they seem to always have a sale rack outside. Staff is very friendly in this cute mountain town.

Esteban G.

I went about a couple months ago, and I'm barely writing this review. I really love hats, and the fact I found a hat store out here is absolutely amazing. They have everything, steampunk top hats, fedoras, trilbies, paperboy caps, the whole deal! And do not forget their cowboy hats. Can't forget those. The staff was also extremely nice, showing me and my friend around the store, telling us about their hats. But, overall, 10/10, would come again.

Kathy C.

A must stop on all my visits to Idyllwild is this store. You can't miss the hat....and so appropriate for they have numerous hat style available.

If you are looking for hiking gear, you will find something to meet your needs.

My downfall is there jewelry counter with lots of natural stones.

Auntie N. D.

saw mayor max doggies at 2sth PM outside the store

Mike P.

Willie's is a great place I was looking for a special app they didn't have it they spent a couple of weeks trying to find me one violence you found 1 and we ordered it and it took about 6 weeks to get it and when it got here we laughed it was pretty much what I wanted but they had 5 or 6 different sizes from different countries and we might have gotten a wrong size because it was a little tight so I ad spend a couple 3 weeks trying to get it to my size eventually it got there it was a lotta effort for him it was account of a special at 9 getting a special at been in Native American done for it so it will be right with the 17th century when some of the poor american cowboys lost that kind a hat so the local native Americans I'm wearing it for both of I was life in the early country kind of where I'm from I just missed it by 50 yours ham up there's a very special lady she really does do a lot they offer customers